Mind Games Stores Use To Play You
Capitalism is all about Jedi mind tricks.
In theory, it's all very simple: You want a shoe, Dick has a shoe, you trade your hard-earned green bits of paper for the shoe Dick has. In real life, Dick is a greedy bastard. He'll use all kinds of mind games to trick you into wanting a shoe you have no use for, or giving him a larger amount of paper bits than the shoe is worth.
Here are some informative pics about the tricks and techniques used by stores: