‘American Dad’ Says Its Fans Need to Get Jobs
Many American Dad fans are in desperate need of gainful employment — have they considered a career serving their country?
It’s funny how, ever since the second-tier fast-food chain Wendy’s pioneered using an irreverent social media presence as a viral marketing strategy, every company, product and recognizable brand name has been paying armies of twenty-somethings to try and top each other in the game of social media street cred. On Twitter, comedy is a corporate competition, and it’s only growing harder for focus-grouped, HR-screened social media teams to distinguish themselves from the hordes of professional posters trying to make Clorox the official cleaner of Moo Deng memes.
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Then, there’s the official Twitter account of Seth MacFarlane’s cult-hit animated comedy American Dad, the posts from which range from deliriously unrelated to the Smith family’s antics to downright insulting toward their fans:
It's unclear exactly what prompted the American Dad social media manager to tell their followers to get a job instead of scrolling Twitter — even though, ironically, scrolling Twitter is exactly that person’s job. Maybe they’re worried that too many American Dad! fans are over-relating to Roger’s anti-work, hedonistic lifestyle. Maybe they just re-watched the Season 16 episode “The Wondercabinet” and worried that too many of America’s teens have turned to astral projection and expanding their pineal glands instead of stacking cash.
Or, alternatively, insulting American Dad! fans is just kind of how the American Dad! Twitter account rolls. After all, they have a long history of saying some outrageous shit that definitely landed them on a CIA watchlist: