Was FX Trolling Fans With This Weirdo, Hand-Drawn ‘It’s Always Sunny in Philadelphia’ TikTok?
To advertise the upcoming 17th season of It’s Always Sunny in Philadelphia, the official FX TikTok account is showing off its weird, crappy-looking notebook drawings that confuse us even more than the pages of Charlie Kelly’s dream journal.
I imagine that it’s probably pretty hard to properly market It’s Always Sunny in Philadelphia on a platform with notoriously stringent content guidelines and secret algorithms that hide excessive swearing, violence, bigotry and substance abuse. Seeing as those are practically the four pillars of It’s Always Sunny in Philadelphia, the social media manager in charge of the official FX TikTok account has the unenviable task of getting Gen Z eyeballs on It’s Always Sunny in Philadelphia promotional material. As such, we can choose to give them the benefit of the doubt and assume that the stress of the position caused a psychotic break that led to the account posting its latest Always Sunny promotional video in the form of a flip-book montage of pencil drawings with a cheesy, instructional-TikTok-on-how-to-make-vegan-pesto voiceover explaining each crude illustration.
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If the demands of the social media manager job didn’t drive this video’s creator to insanity, then the second most logical explanation is that they decided to fuck with the Always Sunny fandom and go viral off of fans complaining about the bizarre, out-of-character TikTok. Or, alternatively we can take @fxnetwork’s word for it and believe that a computer crash forced them to post whatever this is:
@fxnetworks
To be fair to this TikTok’s creator, if this was an attempt to troll the fandom into getting the series trending on multiple platforms, it’s pretty genius — between anime Charlie and Frank the Minion, this has at least 10 times more potential to enrage It's Always Sunny in Philadelphia fans than the average bar shusher.
So far, the reaction to the Always Sunny promo has been mixed-to-hostile, with one fan quipping seemingly sarcastically in the comments, “Okay im gonna watch it now u had me at u broke ur computer.”
Another wrote, “Hey FX Sunny is a great show but fire whoever made this, it was terrible.”
“dawg check out our show’s marketing team… we’re cooked,” one Always Sunny superfan wrote of the promotional video on Twitter, adding of the depiction of Paddy’s Pub’s beloved bouncer, “dickless mac.”
Imagine trying to explain this TikTok to the actual characters of It's Always Sunny in Philadelphia — it would end up even worse than the time they discovered Tinder.
