Before 'Saturday Night Live,' There Was 'Your Show Of Shows'

Texaco Star Theater

It’s safe to say that most Cracked readers were not around before televisions became a ubiquitous household fixture. Well, it didn’t happen overnight. In fact, the majority of homes in the US did not have a television set until 1955, one year after Your Show Of Shows concluded. Up until that point, the only in-home entertainment that didn’t require talking to your family was the radio, so naturally, it was radio stations that influenced the earliest broadcast television programs. 

The TV shows that took their cues from radio were … pretty much just the same radio shows they had been doing for decades, but with– you know— cameras. Most notable among the bunch was Milton Berle’s Texaco Star Theater, a vaudeville-style variety show where music and comedy acts took turns in the spotlight and regaled the new TV-owning audiences through their magical 12-inch screens. 

That's where Sid Caesar made his small screen debut, not as a comic, not as a musician, but as an entirely new kind of performer: a sketch comedian. He acted out entire scenes switching between characters and weaving a narrative into his act that wasn’t typical for a vaudeville radio performer. 

His unique performances caught the eye of Pat Weaver, vice president of television for NBC, who introduced him to the two people who would become his closest partners: Max Liebman and Imogene Coca.

Imogene became his onscreen counterpart while Max Liebman played the role of a proto-Lorne Michaels, directing and influencing behind the scenes as Caesar and Coca built their popularity.

Too Funny, Too Fast

TV shows can get canceled for all sorts of reasons, but if you asked the average layperson nowadays to write a list of a show's cancellable offenses, I’m willing to bet “being too successful” would be the last possible entry, right after “not enough ferrets” and “it’s just a picture of a sandwich.”

Admiral Broadway Revue was Caesar, Coca, and Liebman's first attempt at producing a television show. Their sponsor was both a television producer and a Television Producer– Admiral Appliances manufactured television sets and funded the programs on the airwaves, a nifty little piece of vertical integration.

However, Admiral was completely unprepared for Admiral Broadway Revue's overwhelming popularity, and it was quickly overrun with orders for televisions. Manufacturing could not keep up with demand, so Admiral made the brilliant decision that, instead of building another factory, it would cancel the hit show and hope that people would stop wanting to buy its products.

Yes, in Sid Caesar’s time, the television industry was so stupid that they would actually fire you for making them too much money.

Saturday Night Review

NBC took notice of Caesar’s success, and it wasn’t long before he and his team got another shot at a television program. In 1950, NBC introduced Your Show of Shows as the second part of their umbrella program Saturday Night Review. It was on this program that Caesar assembled the Avengers of 1950’s comedy, with Carl Reiner, Mel Brooks, Neil Simon, and more joining forces to create an extravagant spectacle that would dominate the airwaves for four seasons.

The format should be pretty familiar to anyone who’s seen SNL: 90 minutes of comedy sketches, including host monologues, pop culture satires, and musical acts to round out the evening. 

But what made Your Show of Shows special was the immense creative firepower generated by its incredibly gifted writers. Said Billy Crystal about Sid Caesar’s writing team: “These guys are the greatest collection of comedy minds in one room since Charlie Chaplin died alone.”

Sid Caesar assembled his comedic Knights of the Round Table in the first instance of a modern writers' room. Someone would throw out a pitch, and Sid served as moderator as the group bounced jokes off each other, fleshing out dialogue and inserting their own gags wherever they could. Sid played a proper Caesar, giving thumbs up to jokes that made it and thumbs down to the gags that died in the writers' room. The most literate among the writers was given the typewriter and tasked with the responsibility of creating something resembling a coherent script while Mel Brooks bounced off the walls and Carl Reiner cackled like a hyena.

That writers' room invented the language of television comedy out of nothing but vaudeville and radio, forming the groundwork not just for SNL, but for all TV.

The Split

As the saying goes in 1950’s television, “if it ain’t broke, break it for no reason.” In 1954, Your Show of Shows was canceled with the intention of splitting up Sid Caesar and Imogene Coca so they could each have their own show.  Caesar went on to create Caesar’s Hour, a 60-minute sketch show with double the budget of Your Show of Shows and even more writing talent – among the additions to the writing team were Woody Allen and Larry Gelbart, a man who would go on to make a moderately successful TV show called M*A*S*H. 

With an inflated budget and greater ambitions, Caesar’s Hour was more daring and risky than its predecessors, experimenting with form and style in a way that wasn’t possible before. Sketches ran for as long as thirty minutes, and elaborate musical numbers were more prominently featured.

The Legacy

Like SNL, Sid Caesar’s biggest cultural impact wasn't necessarily his shows but the careers of those to whom Sid gave a voice and an opportunity. Mel Brooks went on to take the film industry by storm, Carl Reiner continued his success on television, Neil Simon dominated the theater for decades, and Woody Allen built a reputation as one of the greatest comedic filmmakers of all time before smashing it to bits.

As Neil Simon said, “None of Caesar’s writers could have gone on to do what they’ve done, had they not had the experience of working for Sid Caesar.” Sid Caesar was an immensely gifted performer, but his greatest gift of all was his eye for talent. Just as Lorne Michaels would do for nearly 50 years, Sid found the greatest comedic voices available and created an environment where they could grow, learn, laugh, and expand their talents. 

Sid Caesar maintained the adoration of his contemporaries throughout his long life, occasionally reuniting to reignite the spark they created many years ago.

The landscape of television would look very different had Sid Caesar not set the market for TV sets ablaze in 1949. The television variety show he invented paved the way for SNL to make its ongoing 47-year run. The language of television and comedy was fashioned in those writers’ rooms, and if you look closely enough, you’ll see Caesar’s fingerprints all over not just SNL, but television itself.

Hail Sid Caesar!

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