Chicken Sandwich Wars: Burger King Trolls Chick-Fil-A With Pride Month Chicken Sandwich Donation
Well, folks, it seems like the fast food chicken sandwich wars are officially back in full force – and this time, with a very shady pride-month spin. Last week, Burger King, the official restaurant of road-tripping dads everywhere, announced they would be donating 40 cents to advocacy group, Human Rights Campaign, for each of their Ch'King sandwiches sold throughout the month of June, a not-so-subtle swipe against chicken sandwich competitor Chick-Fil-A, which has faced notable scrutiny over its historical support of organizations with anti-LGBTQAI+ views.
“The #ChKing says LGBTQ+ rights! during #pride month (even on Sundays), your chicken sandwich craving can do good!" the business tweeted on Thursday, a subtle jab at the company's policy of closing on Sundays as a result of its “devout Christian ownership,” as CNN noted. "We are making a donation* to @HRC for every Ch'King sold” they continued.
For those of you not in tune with the never-ending world of fast food drama, several years ago, Chick-Fil-A found itself under fire for regularly donating to anti-LGBTQAI+ groups until 2012, and its CEO's sentiments surrounding same-sex marriage. “We’re inviting God’s judgment on our nation when we shake our fist at him and say we know better than you as to what constitutes a marriage," the exec said while appearing on a radio show back in 2012. "And I pray God’s mercy on our generation that has such a prideful, arrogant attitude that thinks we have the audacity to redefine what marriage is all about.” Yikes.
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As for Burger King, after first announcing their entry into the highly contentious and apparently taco-filled chicken sandwich wars earlier this year, the chain's campaign comes at a very coincidental time, coinciding with the company's push to make itself a legitimate contender among competitors like Popeyes, Wendy's, and the aforementioned Chick-Fil-A, providing a free Whopper for anyone who ordered a Ch'King on the company's website between June 3 and 20.
"This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening," a spokesperson for the fast-food chain said of their pride month initiative to USA Today over email.
Chicken sandwiches – the solution to homophobia?
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